Salesforce Financial Services Cloud is a customer relationship management (CRM) platform designed specifically for financial services firms. This cloud-based platform helps financial advisors and wealth managers to build stronger relationships with their clients. Additionally, streamline their business operations, and grow their businesses.
In this blog post, we’ll take a closer look at the Salesforce Financial Services Cloud and explore how it can benefit financial services firms.
What is Salesforce Financial Services Cloud?
Financial Services Cloud is a comprehensive platform designed specifically for financial services professionals. It has a variety of features and tools that aid wealth managers and financial advisers in providing better services to their clients, such as:
- Client Management: Salesforce Financial Services allows financial advisors to manage their clients’ information and financial data in one central location. That includes details like account balances, holdings, transactions, and more.
- Collaboration: The platform allows advisors to collaborate with their clients in real time, using features like video conferencing and secure messaging.
- Insights: With the help of Financial Services Cloud, advisers may get an insightful understanding of their customer’s financial data. Further, get a better understanding of their needs, and deliver more specialized guidance.
- Compliance: The platform helps financial advisors to comply with regulations and manage risk by providing features such as audit trails and permission-based access.
Integrations: Salesforce Cloud integrates with various other tools and platforms, including popular financial planning software, such as eMoney Advisor.
Why do Financial Services Firms Need Salesforce Cloud?
Financial services firms face a range of challenges that make it difficult to provide exceptional service to their clients. These challenges include increasing regulation, rising costs, and the need to stay competitive in a constantly evolving industry.
Salesforce FSC helps firms to overcome these challenges by providing a range of benefits, including:
- Increased Efficiency: The platform streamlines business operations, allowing advisors to spend more time focusing on their clients.
- Better Collaboration: Financial Services Cloud makes it easy for advisors to collaborate with their clients in real-time, improving communication and building stronger relationships.
- Improved Client Service: The platform provides valuable insights into clients’ financial data, allowing advisors to provide personalized advice and recommendations.
- Enhanced Compliance: Salesforce Cloud helps financial services firms to comply with regulations and manage risk, reducing the risk of costly fines or penalties.
- Competitive Advantage: By leveraging the latest technology and tools, financial services firms can gain a competitive advantage and differentiate themselves from their competitors.
How does Salesforce Financial Services Cloud Work?
Financial Services Cloud is a cloud-based platform accessed from any device with an internet connection. The platform uses a range of advanced technologies and tools to provide financial advisors and wealth managers with the insights and data they need to enhance customer experience.
Some of the key features of Salesforce Financial Services Cloud include:
- Lightning Experience: The platform uses a modern, intuitive interface that makes it easy for financial advisors to manage their clients’ information and data.
- Einstein Analytics: Salesforce Financial Services employs sophisticated analytics capabilities to deliver necessary insights into customers’ financial data. This helps advisors to comprehend their client’s needs and preferences.
- Financial Services Cloud AppExchange: The platform includes a range of apps and integrations designed specifically for financial services professionals, such as eMoney Advisor and Hearsay.
- Customization: Financial services firms can customize the platform to meet their specific needs, including adding custom fields, workflows, and dashboards.
How to Get Started?
Getting started with Salesforce Finance is not challenging. However, it’s vital to have a plan in place to ensure a successful implementation. Here are some steps you can take to get started with Financial Services Cloud:
- Define Your Objectives: Before you start using this platform, defining your objectives and goals is essential. What do you want to achieve with this platform? Do you want to improve client service, increase efficiency, or enhance compliance? You can create a roadmap for using the platform by defining your objectives.
- Identify Your Data Sources: Financial services cloud relies on data to provide valuable insights into your clients’ financial data. It’s necessary to identify your data sources and ensure that they are accurate and up-to-date. That may involve integrating with other systems, such as accounting software or custodian platforms.
- Customize Your Platform: It is highly customizable, allowing you to tailor the platform to meet your specific needs. That may involve adding custom fields, workflows, or dashboards. Work with a Salesforce partner, such as Cymetrix, to ensure that your platform is customized to meet your unique needs.
- Train Your Team: Once your platform is customized, training your team on how to use it is important. That may involve providing training sessions, creating user manuals, or offering ongoing support.
If you’ve found this blog to be useful, you should also read our blog on how salesforce cloud is the future of financial services.
Conclusion
In conclusion, Salesforce Financial Services Cloud is a robust platform that can help financial services firms to streamline their business operations. Moreover, it also improves client service and gains a competitive advantage in a constantly evolving industry. Therefore, by leveraging the latest technology and tools, financial advisors and wealth managers can better serve their clients and build stronger relationships.
If you’re interested in learning more about Salesforce and how it can benefit your fintech firm, consider reaching out to Cymetrix. As a trusted Salesforce partner, Cymetrix can help you to implement and customize the platform to meet your specific needs. Along with ensuring that you get the most out of this powerful tool.
Whether you’re looking to improve efficiency, enhance compliance, or provide better client service, Salesforce Financial Services can help. So why wait? Contact Cymetrix today and take the first step towards transforming your financial services firm with our Salesforce consulting services.
