From the rise of ChatGPT to the world’s first Generative AI for CRM, i.e., Salesforce Einstein GPT. Generative AI appears to be the next big thing, but is it factually correct? We’ll find out soon enough. Keep reading!
Ever wondered what’s the next big thing in AI? Let’s see, not so long ago, there was a massive buzz around ChatGPT everywhere on the internet. Now, another tool has emerged that seems to be the “talk of the show” these days. It is none other than the Salesforce Einstein GPT, and with the emergence of such tools, one thing is definite: Generative AI appears to be the next big thing in AI.
At Cymetrix, one of the leading Salesforce Partners in India and the USA, we have been in the industry for over a decade. From the rise of Salesforce Einstein to ChatGPT and now Salesforce Einstein GPT, we’ve seen and experienced it firsthand. Therefore, today, our Salesforce Consulting Team is here to explain more about Salesforce Einstein GPT and if Generative AI is the next big thing.
Generative AI: What it is and how it works?
Did you know that, according to McKinsey, current Generative AI has the potential to automate processes that consume 60-70% of employees’ time today? That highlights the significance and impact Generative AI is likely to have in the future.
However, what is Generative AI, and how does it work? You don’t need to be concerned; we’re here to help you understand.
To be precise, generative AI is like having an extremely knowledgeable robot friend on whom you can always rely. It’s pretty similar to a chatbot, but instead, it uses its massive data set to help create content, images, music, or videos based on your prompts.
For example, you need a custom image for your new Fashion Ecommerce store. But, you are unable to find any appropriate pictures on the internet. So, you may ask a tool like Midjourney to generate an image depending on your specifications.
Now, how does Generative AI work? These AI platforms, you see, are developed with AI models that employ deep learning to continuously learn and adapt, similar to how humans use their brains to learn from experience. They analyze patterns, context, and information they’ve been fed in text to become more and more like humans.
What is Salesforce Einstein GPT?
You must have heard about Open AI’s Chatgpt or Bing AI, a few of the most popular Generative AI tools available in the market. Similarly, Einstein GPT is also a Generative tool, but it’s integrated into Salesforce CRM.
You see, Salesforce aims to combine its proprietary AI model (Salesforce Einstein) with Generative AI technology by using its broad ecosystem of partners, along with the real-time data from Salesforce Data Cloud (Which consolidates customer data from different platforms into a single source of truth).
As a result, users can integrate the data into their own choice of AI model (For instance, Open AI) and use Natural Language prompts within Salesforce CRM to generate content based on the changing customer insights.
What are the features of Einstein GPT?
Now that we know what Salesforce Einstein GPT is, we must thoroughly comprehend the platform’s primary features. So, let’s have a good look without any further ado:
- Generative AI for CRM: As we’ve been saying, Salesforce’s Einstein GPT is the world’s first generative AI for CRM. Therefore, you can use it to create personalized content (powered by Salesforce CRM’s insights) and automate tasks within Salesforce’s interface.
- Einstein GPT Trust Layer: You must have wondered at some point, “Is AI trustworthy?” Similarly, that is a big concern for several business owners who don’t want to risk their customer data. Consequently, this is precisely why Salesforce has worked hard for Einstein Trust Layer. It is a new industry standard for trusted enterprise AI. This trust layer helps users protect customer data by preventing large language models from retaining sensitive customer information.
- Integration with Salesforce CRM’s Data: As previously discussed, Einstein GPT integrates public and private AI models with CRM data. That allows you to ask natural-language prompts directly within Salesforce CRM. Consequently, you can generate content that learns and adapt based on your customer’s needs.
- Multilingual Support: Now, let’s consider a scenario where you are supposed to communicate with a chatbot in an unknown language. That would be pretty annoying, right? So, with brands growing globally, multilingual support is a necessity. However, that’s not a problem with Einstein GPT. It can easily cater to customers with diverse backgrounds with its vast language model capabilities and multilingual customer service support.
What’s the big deal about Salesforce Einstein GPT?
Salesforce Einstein GPT – the world’s first Generative AI for CRM, is a robust application trending in the Salesforce Community. However, what’s the big deal about it, and why is Salesforce celebrating it as a Big Milestone? We’ll be exploring that now:
Integration with Data Cloud
How does the integration with Salesforce Data Cloud make a difference? Salesforce Data Cloud is a cloud-based data management software that enables you to unify all your scattered data into a single source of truth.
Consequently, this integration allows you to use Einstein GPT to personalize every customer interaction and be effective throughout the customer journey.
Generate Personalized Content
Now, you must be thinking – “Every Generative AI tool can generate content! So, How is Einstein’s GPT different?”
The difference is that it’s a Generative AI for CRM, and it’s integrated with Salesforce Data Cloud. You can use real-time customer insights to generate personalized content that resonates with your audience.
So, whether you need to write emails, blogs, or social media posts, you can use your existing data to generate personalized content at scale.
Integration with public and private AI models
You must have read above that Einstein GPT allows you to integrate their proprietary AI and Data from Salesforce Data Cloud with public or private AI models (like Open AI).
To be more specific, users will have the flexibility to select the AI model they want to use, enabling them to use powerful generative AI capabilities in their CRM.
Wide Applications across different Departments
When we think about Generative AI, the first thing that pops into mind is Generating content. However, that’s not the case with Einstein GPT. We agree that generating content is one of the primary capabilities of Einstein GPT, but it has shown to be much more capable. Let us have a quick look:
- Marketing: You can generate Targeted and Personalized content to interact with customers across multiple channels.
- Sales: Struggling with sales? You can now sell efficiently and close deals faster while automating repetitive and mundane tasks with Einstein GPT.
- E-commerce: If you’re an Ecommerce owner, you can give intelligent product suggestions to shoppers, use tailored product sorting, and meaningful search results.
To know more, feel free to keep reading about Ecommerce Personalization with Salesforce Einstein.
- Customer Support: To improve customer contact and assistance, it automatically creates personalized agent chat responses.
- Developers: If you have Developers on your team, they can use an AI chat assistant to generate code and ask queries for languages like Apex.
Why Generative AI is the Next Big Thing? – “Future of AI”
We’ve been talking about this Next Big Thing for a while now, but now we’ll dive deep into the future of Generative AI and what makes it the next “Big Thing” in the tech Industry.
New opportunities and applications
As we’ve seen so far, generative AI has shown some tremendous potential, capable of generating engaging content, interactive images, and videos. What’s more, it’s even able to mimic the voices of artists and replicate art pieces. As of late, Salesforce has also introduced Generative AI for CRM (Einstein GPT) and other enterprise AI solutions.
So, it won’t be an exaggeration to say that we may see more opportunities and applications in Generative AI.
Better Contextual and Human-like response
You must be aware of the capabilities of Generative AI, but it’s far from perfect. We understand it can generate interactive and engaging content, but generative AI occasionally misunderstands the context. Additionally, its content is still inhuman and sometimes comes off as monotonous or repetitive.
Therefore, it is definite that we will see massive progress in Generative AI when it comes to contextual understanding and giving human-like responses.
Human-Machine Collaboration
AI isn’t perfect and unlikely to replace humans, but it’s like a sidekick that can help us ideate, compose, and refine content. The future will not be solely about Generative AI – the collaboration between AI and humans will have a crucial role.
The Unknown Potential
So, here’s the most exciting part – we might not even know about the true potential of generative AI. Let’s see, just as nobody predicted how smartphones would change our lives a decade ago. Similarly, Generative AI is full of puzzles that have yet to be solved. Let’s wait and see what it has in store for us!
Conclusion
As we’ve taken our time to understand the Generative AI and Salesforce Einstein GPT, it is definite that generative AI is the next big thing in the tech Industry. With effective use of Generative AI, users can quickly generate engaging and personalized content (text or image) that resonates with their audience.
Moreover, with the rise of Generative AI, we can expect more exciting things in the future, much like Einstein GPT – the world’s first Generative AI for CRM. Don’t forget, if you’re overwhelmed with the complexities of Salesforce and need help, Cymetrix is just a call away!
