With the fierce development of Generative AI, we have seen the rise of tools like GPT-4 (by OpenAI), then Einstein GPT (the World’s first Generative AI for CRM), and after that, Marketing and Commerce GPT. Today, we’ll explore the impact of Marketing and Commerce GPT on personalizing Ecommerce Marketing.
Generative AI is growing in popularity and will keep evolving as technology advances. However, have you considered what that might mean for e-commerce and marketing? In fact, with Salesforce’s new Generative AI platform (i.e., Marketing and Commerce GPT), we’re likely to see some new possibilities.
The most likely benefit we will see is in personalizing Ecommerce Marketing.
For example, let’s consider you run an apparel Ecommerce store. You can use Ecommerce personalization to customize your website layout for different customers based on their locations, devices, or history. In addition to this, you can also use personalized offers or reminders (such as cart abandonments) to maximize customer retention.
If you want to learn more about Ecommerce personalization, we suggest you read more about Ecommerce personalization with Salesforce Einstein.
Nevertheless, what would be the role of Marketing and commerce GPT? We’re about to find out!
As one of the trusted Salesforce Implementation Partners in the USA, Cymetrix has gained tremendous experience in both Salesforce Commerce and Marketing Cloud. What’s more? We have had our fair share of Salesforce Implementation projects with clients experiencing difficulties in Ecommerce Marketing. So, today, our Salesforce Marketing Cloud team is here to help you understand the impact of Marketing and Commerce GPT on Ecommerce marketing personalization.
However, before we dive deep, let’s have a quick look and understand what is Marketing and Commerce GPT.
What is Marketing and Commerce GPT, and how does it work?
Have you heard of the recent fact stated by Salesforce regarding Generative AI? As per Salesforce’s statement, 60% of marketers believe that Generative AI will transform their role, and 70% say it will allow them to focus more on strategic work.
That signifies the rising trend of generative AI tools like Marketing and Commerce GPT. However, what are these tools, and how do they work?
Marketing GPT
You must be aware that marketing is constantly becoming more and more customer-centric, which calls for a more personalized experience. That is where Marketing GPT comes steps in. It is a new and innovative way of creating engaging and effective marketing content using Generative AI and first-party data powered by Salesforce Data Cloud (A platform that unifies data to create a single source of truth).
What does that mean? Marketers can now deliver personalized, relevant, and interactive experiences across various touchpoints using Marketing GPT.
Now, how does it work? To be precise, it has been trained based on millions of web pages, blogs, social media posts, and other sources of marketing content. It is familiar with patterns, styles, and techniques of effective marketing communication. So, when given a prompt, Marketing GPT can perform the following functions:
- Audience Segmentation: Marketers can create and segment audiences quickly to improve targeting using AI-driven recommendations based on data from Data Cloud.
- Segment Intelligence for Data Cloud: You can integrate first-party, revenue, and third-party paid media data for a more comprehensive view of audience engagement.
- Personalized Emails: No more struggle with email creation! Marketing GPT can help auto-generate personalized emails for improved testing and engagement.
Commerce GPT
Commerce GPT, like Marketing GPT, is a Generative tool, but its specialty lies in Ecommerce. So, what does it mean for Ecommerce brands?
You can now deliver customized shopping experiences throughout the buyer’s journey at various touch points with AI-powered recommendations, content, offers, and communications based on trusted real-time data from Salesforce Data Cloud.
Here’s what Salesforce Commerce GPT is capable of:
- Commerce Concierge: This feature empowers brands to deliver 1:1 and engaging conversations to help shoppers find products effortlessly.
- Dynamic Product Descriptions: With Generative AI technology, brands can auto-generate product descriptions tailored to every buyer.
- Goals-based Commerce: You can now set goals with Commerce GPT! Then, accordingly, you will receive actionable insights (powered by real-time data from Data Cloud) to optimize your online store.
How does Marketing and Commerce GPT help personalize Ecommerce Marketing?
So, it’s about time we dive into the gist of this topic and learn more about how these Generative AI (Marketing and Commerce GPT) can help personalized Ecommerce Marketing. Let’s take a look without any further ado!
Personalized Email Marketing
‘Hey there, Barney. We just noticed that you left something in your cart. We didn’t want you to miss out on such fantastic deals, so use “CODE25” to save an additional 25% on your purchase.’
You’ve probably seen an email like this before, and you’ve seen how tailored communications may compel users to make an immediate purchase. Writing appealing and personalized emails will never be an issue with Marketing GPT and real-time unified data from Data Cloud.
Segments Customers more effectively
Do you know that customer segmentation is a vital aspect of Ecommerce Marketing? Ecommerce caters to a vast array of audiences. You need to identify your customers and segment them into multiple groups based on their interests, preferences, and behavior.
If you’re using Commerce and Marketing GPT, segmentation will never be a challenge anymore. How so?
With Segment Creation (feature by Marketing GPT), you can use natural language prompts and AI-driven recommendations (based on first-party data by Data Cloud) to create audience segments quickly and improve targeting.
Tailored Product Recommendations
If you’re an e-commerce marketer, you must be aware of how significant it is to offer a tailored shopping experience to different groups of visitors.
Commerce and Marketing GPT can access crucial client data such as previous purchases, preferences, and interests. As a result, you may utilize these tools to provide personalized product recommendations and experiences to each customer. Therefore, such personalization is much more likely to induce customers to purchase.
Redefine Shopping with engaging conversations
Have you ever spent hours on an Ecommerce website looking for a product you found someone using on social media? We’ve all been there, but with Commerce Concierge (application experience built on top of Commerce GPT), we can expect a completely different shopping experience.
Commerce Concierge uses Generative AI and bot technology to help online businesses deliver a 1:1 shopping experience across multiple messaging channels. The aim is to help shoppers discover products effortlessly.
For example, a shopper can share a photograph on WhatsApp (Messaging platform) chatbot and ask the chatbot to share product details. That will make the entire shopping experience much faster and more natural.
Key Takeaway
Ecommerce personalization will become more accessible as technology advances rapidly with the rise of Generative AI platforms like Marketing and Commerce GPT. If you’re an Ecommerce brand, using these tools will help you interact with your customers on a deeper level – it’s an opportunity for your business to thrive in the era of Personalized Ecommerce.
However, that’s ‘easier said than done’. As you move forward, the implications of technological advancements will arise, making the project more challenging than expected. So, the best choice is to rely on a reliable partner, i.e., Cymetrix: your go-to Salesforce Implementation Partner.
But why choose Cymetrix? Not only do we have over eight years of experience, but we also have more than 100 certified experts led by Industry veterans. Don’t wait: Contact us now to discuss your Salesforce troubles!
