Customer Story
A prominent Turkish textile production and export company, sought to optimize marketing efforts and enhance Return on Advertising Spend (ROAS) through data-driven insights. By consolidating marketing data and leveraging advanced analytics, they aimed to make informed decisions and drive business growth. To learn more about this approach, read our blog on data-driven marketing.
- Google Analytics
- Google Data Studio
While 98% of marketers consider attribution to be an important part, yet 62% of them think data to support cross-channel decision making is broken. Our client, a Turkey based textile manufacturing company, was also going through something similar. They struggled to effectively measure the marketing performance across all channels, and failed to measure the effectiveness of their marketing campaigns due to data scattered across multiple channels. The lack of a unified view hindered their ability to identify top-performing channels, optimize ad spend, and make data-driven decisions. That’s when they decided to look for a marketing analytics company.
This textile company was looking to integrate data from multiple channels, create actionable insights, and deliver measurable results that resonated with their needs. Cymetrix’s capability to deliver desired solutions and vast data analytics consulting experience in the industry were the key factors that influenced the client to partner with us for this project.
The client needed a solution that can help them make it easier for them to analyze and keep track of marketing data across multiple channels. To ensure that client was capable of quickly taking actionable insights, our team took this approach:
- Data Integration and Centralization: As multi-channel tracking was required, our team integrated data from various marketing channels, including Google Ads, Facebook, Pinterest, email, and affiliates, into Google Analytics. This provided a centralized platform for data analysis.
- Customizable Dashboards: After that, we leveraged Google Data Studio to create tailored dashboards that presented key metrics such as ROAS, conversion rates, and revenue that can easily be understood by everyone.
- Accurate ROAS Calculation: We meticulously tracked advertising costs and integrated them with revenue data in Google Analytics to ensure accurate ROAS calculation.
- Data-Driven Insights: Lastly, we utilized the integrated data to analyze campaign performance, identify top-performing channels, and uncover opportunities for further optimization.
After carefully following our well-planned strategy and tailored approach, here’s the benefits that client reported:
- Comprehensive Marketing Overview: The centralized data platform provided a holistic view of marketing performance across all channels.
- Improved Decision Making: Data-driven insights empowered the marketing team to make informed decisions about budget allocation, campaign optimization, and channel prioritization.
- Enhanced ROI: By optimizing marketing efforts based on data, the textile company managed to achieve a higher return on advertising spend.
- Data-Driven Culture: The implementation of data-driven marketing fostered a data-centric culture within the organization, making it easier for them to understand how their marketing strategy is performing and easily identify any potential pitfalls as quickly as possible.
Do you also feel that you’re getting overwhelmed with similar marketing challenges? Contact us and let us help you out. Cymetrix’s years of experience in delivering data-driven marketing solutions make us the perfect partner to help you achieve marketing success.
Clients Speak
We would like to take a moment in order to show our gratitude and would like to say thanks to Cymetrix for implementing Salesforce for us. Their team was extremely talented and helpful throughout the project. We would love to recommend Cymetrix services to everyone! It’s been an amazing journey to work with Cymetrix.
Other Transformations Executed
About Cymetrix Software
Cymetrix is a Data Analytics Company and a strategic Salesforce Partner. We have been empowering businesses globally with offices in San Francisco & New York (USA), Mumbai (India), and Reading(UK). We have talented and certified, technical and functional consultants on the complete Salesforce range of products.
As a Salesforce Consulting Company, we have access and deep expertise in the entire suite of Salesforce offerings and eco-system. Our experience in designing and developing products and IPs on the Salesforce platform enables us to design industry-specific, customized solutions, with intuitive user interfaces.
