Transforming Investment Banking with AI, Data, and CRM: Salesforce Success Story

Our client, an investment banking, faced challenges in streamlining their complex deal approval processes, accommodating tight data entry deadlines, implementing AI-based decision-making, integrating with multiple vendors, and creating a tailored campaign management process within their Salesforce CRM. 

To address these challenges, the investment banking company partnered with Cymetrix, one of the leading Salesforce Partners to develop a customized solution leveraging Salesforce Sales Cloud and advanced technologies.

• Salesforce Sales Cloud
• Salesforce Einstein Analytics

After a detailed conversation with the client’s team, we were able to get a good understanding of their challenges, goals, and requirements. These are some core challenges that the investment banking firm was struggling with: 

• Complex Deal Approval Processes: The existing deal approval processes were cumbersome and time-consuming, involving multiple steps and manual interventions. This slowed down deal execution and increased the risk of errors.
• Data Entry Time Constraints: Account executives faced significant pressure to enter data accurately and efficiently within tight deadlines. The existing user interface was not optimized for data capture, leading to inefficiencies and potential data quality issues.
• Need for AI-Based Decision-Making: The client recognized the value of AI in enhancing decision-making processes. They sought a solution that could leverage AI to analyze data, identify trends, and predict the likelihood of deal success.
• Vendor Integration Challenges: Integrating with multiple third-party vendors involved complex technical considerations and coordination efforts. Ensuring seamless data flow and compatibility between different systems was a critical challenge.
• Custom Campaign Management: The investment banking company required a customized campaign management process that aligned with their specific business needs and objectives. The standard Salesforce campaign features did not fully meet their requirements.

To address the client’s challenges, our Salesforce Consulting team developed a comprehensive solution leveraging Salesforce Sales Cloud and advanced technologies. Our approach included the following key components:

• Our team used a Salesforce Sales Cloud enterprise license to customize Sales Cloud and create a tailored CRM solution that met the client’s specific requirements for investment banking.
• After that, we developed a custom rule engine using APEX and FLOWS to automate the deal approval process and streamline commission calculation. This significantly reduced manual effort and improved efficiency.
• We implemented Salesforce Einstein Analytics to provide AI-powered BI dashboards. These dashboards enabled the Investment Banking Company to analyze data, identify trends, and make informed decisions based on predictive analytics.
• Then, we integrated Salesforce with third-party applications like LinkedIn to enhance relationship management and provide additional data insights.
• Lastly, our Marketing Cloud consultants also developed a custom campaign management process within Salesforce that aligned with the client’s specific requirements. This allowed for better tracking, reporting, and optimization of marketing efforts.