Customer Story
A leading fintech company in India sought to revolutionize the bill discounting industry by creating a scalable and future-ready platform that enabled co-lending. The goal was to develop a robust solution that would help simplify and streamline the lending process between the fintech company and borrowers. By partnering with Cymetrix, the Fintech Company successfully built a scalable platform powered by Salesforce and MuleSoft.
- Salesforce CRM
- Salesforce Community Cloud
- MuleSoft
The Fintech Company sought to create a scalable co-lending platform that would help them streamline the entire lending process: The company faced several key challenges:
- Platform Scalability: Developing a platform capable of handling increasing transaction volumes and expanding product offerings was crucial.
- Data Integration: Seamlessly integrating with diverse data sources for efficient digital KYC and automation was a complex undertaking.
- Customer Acquisition: Implementing effective lead generation and conversion tracking to drive customer growth was essential.
- Unified Customer Experience: Creating a unified service platform to enhance customer engagement and satisfaction was a priority.
- Ecosystem Integration: Integrating with multiple banks, lending platforms, communication channels, and cloud storage providers to streamline operations was a significant challenge.
To address Fintech Company’s complex requirements, we developed a robust and scalable fintech platform centered around Salesforce. Our approach encompassed:
- Core Platform: Leveraging Salesforce’s CRM capabilities, we built a customized solution tailored to the unique needs of the bill discounting business, incorporating Sales Cloud and Service Cloud for customer and support management.
- Process Automation: We optimized operational efficiency by implementing custom business processes and workflows on the Salesforce Core Platform.
- Community Engagement: Our team used Salesforce Community Cloud to foster collaboration and engagement with both customers and partners.
- Ecosystem Integration: We seamlessly integrated the platform with banks through REST APIs, an SAS-based digital KYC platform, and AWS for document storage.
- Enhanced Communication: Client communication channels like WhatsApp, email, and SMS were integrated to provide a seamless customer experience.
- Decision Support: Lastly, our team implemented an underwriting rules engine, and robust reporting capabilities to facilitate informed decision-making and risk management.
Our carefully planned approach and expertise in Salesforce and MuleSoft platforms enabled us to successfully fulfill clients’ needs and deliver all required solutions timely. Here’s what value we delivered for our client:
- Accelerated Time-to-Market: The solution enabled rapid product launch, allowing the company to quickly capitalize on market opportunities.
- Customer Growth: The platform contributed to a substantial increase in the client base due to its user-friendly interface and comprehensive features.
- 360-degree view of customers: A 360-degree customer view empowers the client to make informed business decisions, like investing in new resources, and increasing upselling and cross-selling opportunities.
- Team Empowerment: The solution acted as a capacity multiplier, enabling the team to handle the increased workload efficiently.
- Single Source of Truth: The platform served as a centralized repository for data, providing a single source of truth for all stakeholders.
- Improved Customer Satisfaction: Enhanced project processing efficiency and improved customer engagement led to increased satisfaction.
- Enhanced Flexibility: The platform's modular design facilitated the seamless introduction of new financial products.
Are you also looking to build a custom application that requires multiple complex integrations? If so, Cymetrix is the partner you need! Similar to our previous client (the fintech company mentioned above) we will deliver custom solutions as per your needs and make sure it helps you get the success you’ve been looking for.
Other Transformations Executed
About Cymetrix Software
Cymetrix is a global Salesforce Consulting Partner and a Data Analytics consulting company. It has expertise across industries such as manufacturing, retail, BFSI, NPS, Pharma, and Healthcare. It has successfully implemented CRM and related business process integrations for more than 50+ clients like IQVIA in the USA, Tata Steel in the UK, EnelX in Europe, Viatris Pharma in Korea, and GE Money in India.
