Customer Story
A leading Entertainment and Cinema company based in Saudi Arabia was looking for a solution to unlock the full potential of its marketing data to drive growth and enhance customer experience. By building a robust data infrastructure and leveraging advanced analytics, they aimed to transform raw, unstructured data into structured, actionable insights.
- Looker
- BigQuery
- Fivetran
- DBT
Our Client, an Entertainment company possessed a wealth of marketing data scattered across various platforms and systems. This data, in its raw and unstructured form, presented significant challenges in deriving actionable insights. The company needed a unified solution to consolidate, transform, and analyze data to inform strategic decisions and optimize marketing efforts. Hence, the Cinema company wanted to build an end-to-end data pipeline to create a data lake with model building based on live data.
After carefully understanding the client’s challenges and needs, our team proposed a carefully devised strategy. To address their challenges, we implemented:
- Make data calls and extract data from diverse sources.
- Clean, manipulate, and transform the raw data into structured data.
- Implement an incremental strategy to capture real-time marketing data.
- Build data models based on live data to enable accurate analysis.
- Develop dynamic reporting capabilities to facilitate data-driven decision-making.
- Create multiple ETL pipelines for seamless data flow and integration.
By implementing this data-driven solution, our client, a leafing Streaming platform observed significant improvements:
- Data Ingestion and Extraction: We utilized Fivetran to efficiently extract data from diverse marketing channels, including social media, email campaigns, and website analytics, ensuring a consistent and reliable data flow.
- Data Transformation and Modeling: DBT was employed to meticulously clean, transform, and model the raw data, creating a structured foundation for analysis. We implemented an incremental data loading strategy to capture real-time marketing data, enabling timely insights.
- Data Storage and Scalability: BigQuery was selected as the data lake to store and manage vast volumes of data efficiently. Its scalability and cost-effectiveness met the growing data needs of the Cinema company.
- Interactive Business Intelligence: Looker was integrated to provide intuitive and interactive dashboards, empowering the marketing team to explore data, track key metrics, and monitor campaign performance. Over 20+ customized dashboards were developed to deliver actionable insights at their fingertips.
- Robust Data Pipelines: We established multiple ETL pipelines using Talend to ensure seamless data flow, integration, and transformation across the entire ecosystem.
Does it feel like you’re going through something similar? Don’t let the data hold back your business, instead, collaborate with us to get the most out of it and drive marketing success unlike before!
Other Transformations Executed
About Cymetrix Software
Cymetrix is a Data Analytics Consulting Company and a strategic Salesforce Partner. We have been empowering businesses globally with offices in San Francisco & New York (USA), Mumbai (India), and Reading(UK). We have talented and certified, technical and functional consultants on the complete Salesforce range of products.
As a Salesforce Consulting Company, we have access and deep expertise in the entire suite of Salesforce offerings and eco-system. Our experience in designing and developing products and IPs on the Salesforce platform enables us to design industry-specific, customized solutions, with intuitive user interfaces.
