Salesforce Implementation For A Marketing Company, USA
About Cymetrix Software
Cymetrix is a strategic Salesforce Consulting Partner . We have been empowering businesses globally with offices in San Francisco & New York (USA), Mumbai (India), and Reading(UK). We have talented and certified, technical and functional consultants on the complete Salesforce range of products namely Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Einstien Analytics, CPQ, Pardot, Commmunity Cloud & Mulesoft among others. We have domain expertise in Banking and Finance, Pharmaceuticals, Fintech, Manufactueing, E-commerce, Healthcare, Tech-Industry and Starups.
Case Study
Problem Statement
To implement complete digital marketing solution for client using Salesforce marketing cloud.
Platform Used
Salesforce Commerce Cloud, Marketing Cloud (AMPScript, Journey Builder, Data Extensions, Audience builder, Email Studio), Tableau Analytics.
- Integrated Marketing Cloud with salesforce commerce to build audiences from salesforce and build segmentation and run campaigns to track them for the customer journey.
- Created audiences, in that specific audience created the campaign for email sending, tracking, and used automation strategy for unopened emails. A/B templates we created
- Journey Builder and Social Studio was used.
Results
- Single source of Campaign data.
- Improved effectiveness of campaign.
- Integration with Google analytics gave ROI tracking on Campaign.
- Organized digital marketing efforts.
- Increased number of meaningful leads.
- This also included up-selling and crossselling results.
Unlock the power of Customer 360
Contact us now to explore how Cymetrix can transform your business.
