Customer Story
For our client, a Personal Care Products Manufacturer and a leading B2B Ecommerce brand, the journey toward marketing automation success began with recognizing significant challenges hindering their marketing success.
Their marketing campaigns, while well-intentioned, lacked the personalization and targeting required to truly resonate with their audience. To top it off, accurately measuring ROI (Return on Investment) for their marketing campaigns was an even more substantial challenge.
That is where Cymetrix stepped in, ready to turn this struggle into a success story with their expertise in Marketing Automation for Ecommerce.
- Salesforce Commerce Cloud
- Salesforce Marketing Cloud
- Tableau Analytics
Our Client was struggling with the complexities of dealing with B2B Marketing, which led to subpar results and limited customer engagement, leaving them wondering where their marketing efforts were going wrong. The key challenges include:
- Scattered Data Across Systems: The client’s customer data was fragmented across various platforms and systems, making it difficult for them to keep track of their marketing campaigns and generate accurate reports.
- Lack of Personalization and Targeting: Their marketing campaigns were generic and subpar, they lacked the ability to target customers effectively, resulting in limited engagement and suboptimal campaign performance.
- Difficulty Measuring ROI: Without integrated analytics, Magna Marketing USA struggled to measure the return on investment (ROI) for their campaigns, limiting their ability to optimize marketing efforts based on performance data.
After carefully understanding our client's challenges, our team came up with a comprehensive strategy and solution powered by the Salesforce marketing cloud and Commerce Cloud. Salesforce-based solution. Here’s the approach that we took:
- First, our team integrated Salesforce Commerce Cloud with Marketing Cloud to synchronize customer data, enabling the client to create and segment audiences based on shopping behavior, preferences, and past purchases.
- Then, we utilized various Marketing Cloud components including AMP Script, Journey Builder, Data Extensions, Audience Builder, and Email Studio to help create personalized campaigns and customer journeys.
- After that, we integrated Tableau Analytics to help the client’s marketing team get deep insights into campaign performance and ROI, enabling data-driven decision-making.
- Up next, our Marketing Cloud experts built tailored audiences by leveraging data from Salesforce Commerce Cloud, allowing for targeted and personalized campaigns based on customer behavior.
- To enhance customer interaction, we utilized automation in Marketing Cloud to resend emails to unopened recipients, enhancing campaign reach and engagement.
- Our Marketing Cloud Consultants, implemented A/B testing for email templates to identify the most effective designs and content for improved engagement.
- Lastly, we leveraged Journey Builder to design and execute multi-channel customer journeys. Social Studio was used for social media management and engagement.
Our expertise in Salesforce Marketing Automation and well-planned execution of our custom marketing automation strategy enabled the client to help following results:
- By consolidating campaign data into a unified platform, we provided the client with a comprehensive view of their marketing efforts, enabling them to track performance, identify trends, and make smart decisions powered by actionable insights.
- Personalized campaigns tailored to individual customer preferences and behaviors resulted in higher engagement rates, click-through rates, and conversions, ultimately driving revenue growth.
- The integration of Tableau Analytics allowed the client to accurately measure the return on investment for each marketing campaign, ensuring that resources were allocated effectively and efficiently.
- The centralized platform for all digital marketing activities streamlined processes, reduced manual tasks, and increased overall efficiency, allowing the client's marketing team to focus on strategic initiatives.
- Precise targeting and tailored campaigns resulted in a higher volume of high-quality leads, which contributed to increased sales opportunities and revenue growth.
- Personalized campaigns also played a crucial role in identifying opportunities for upselling and cross-selling, enabling the client to maximize revenue from existing customers.
Other Transformations Executed
About Cymetrix Software
Cymetrix is a leading Marketing Automation Company and a strategic Salesforce Partner. We have been empowering businesses globally with offices in San Francisco & New York (USA), Mumbai (India), and Reading(UK), with our certified team of more than 150 consultants, architects, and developers on Salesforce products.
