Salesforce Implementation For A Non Profit Dedicated to Environmental Art, USA
About Cymetrix Software
Cymetrix is a strategic Salesforce Consulting Partner Company . We have been empowering businesses globally with offices in San Francisco & New York (USA), Mumbai (India), and Reading(UK). We have talented and certified, technical and functional consultants on the complete Salesforce range of products namely Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Einstien Analytics, CPQ, Pardot, Commmunity Cloud & Mulesoft among others. We have domain expertise in Banking and Finance, Pharmaceuticals, Fintech, Manufactueing, E-commerce, Healthcare, Tech-Industry and Starups.
Case Study
Problem Statement
To establish public relations with customers they organized various fund raising campaigns for the non-profits, and drive sell of artifacts on their portal.
Platform Used
Sales and Marketing Cloud (Journey Builder, Audience builder, Email Studio)
- Integrated Marketing Cloud with salesforce to build audiences from salesforce and build segmentation and run campaigns to track them for the customer journey. Created contact as well as a lead in salesforce and built the query in salesforce on the audience to sync these records to Marketing Cloud.
- Used integrated solution to track preferences of clients to receive mails.
- Campaign was also used to drive participation on webinars thus generating audiences and hence customers.
Results
- Seamless integrated platform for driving digital marketing and campaigns.
- Increased number of meaningful leads. This also included up-selling and cross-selling results.
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